Web Survey Bibliography
Title We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding to the challenge of finding elusive respondents
Author Macer, T.
Year 2003
Access date 17.05.2006
Presentation ppt (187k)
Abstract Increasingly, market and social researchers are turning to mixed mode surveys as a means to overcome a variety of research issues and constraints, not least the increased difficulty in establishing contact with respondents. Surveys where more than one data collection mode from the established repertoire of methods (CATI, CAPI, Web, paper), are variously seen as a means to: achieve improved survey participation in the face of falling response rates globally, obtain more consistent and more accurate results , overcome differential participation rates among identifiable sub-populations, reduce respondent burden while allowing for more complex data to be collected, address concerns over the ‘representativeness’ of a single mode, particularly web-based surveys, reduce the high cost of contacting large, representative samples. Many commercially developed survey packages claim to offer this panacea for the ills of modern research by supporting mixed mode data collection in various ways. Yet most of these systems have added new modes organically, rather than being designed specifically for them. The central challenge of true multi-modal research is to combine both administered and self-completion interviewing across a range of devices and methods, each with its own inherent limitations, in ways that will minimise operational complexity and also the variability or ‘modal effect’ that is experienced between the different modes. This paper will set out the principal operational and technical issues that multimodal data collection software needs to address. It will present evidence of these issues gathered from research practitioners working with mixed mode surveys. It will offer a critique of how individual manufacturers are responding to the challenges of carrying out mixed mode research in an efficient and coherent manner from a single survey instrument, and draw attention to software-based initiatives being provided that aim to reduce the effect of modal difference. It will conclude with the author’s recommendations on a minimum set of facilities or features that any mixed mode interviewing system should contain.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2003 (90)
- Express: A Web-based technology to support human and computational experimentation; 2003; Yule, P., Couper, M. P.
- An Evaluation of the Semiautomatic Login Procedure to Control Web Survey Access; 2003; Heerwegh, D., Loosveldt, G.
- Web site design benchmarking within industry groups; 2003; Kim, S.-E., Shaw, T., Schneider, H.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C.-H., Kim, Y.-G.
- Using Web Surveys To Reach Community College Students: An Analysis of Response Rates and Response Bias...; 2003; Sax, L. J., Gilmartin, S. K., Hagedorn, L. S., Lee, J. J.
- Internet Recruiting: The Effects of Web Page Design Features; 2003; Braddy, P. W., Foster Thompson, L., Wuensch, K. L., Grossnickle, W. F.
- An Experimental Comparison of Computer-Mediated and Face-to-Face Focus Groups; 2003; Underhill, C., Olmsted, M. G.
- Exploiting Hyperlinks to Study Academic Web Use; 2003; Wilkinson, D., Thelwall, M., Li, X.
- Who Participates and Why?; 2003; Weber, L. M., Loumakis, A., Bergman, J.
- Utility of Web-based assessment of patient satisfaction with endoscopy; 2003; Harewood, G. C., Wiersema, M. J., de Groen, P. C.
- We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding...; 2003; Macer, T.
- Costs and benefits of improving response rates for a hard-to-reach population; 2003; Teitler, J. O., Reichman, N. E.,
- Humanizing self-administered surveys: experiments on social presence in web and IVR surveys; 2003; Tourangeau, R., Couper, M. P., Steiger, D. M., de Rouvray, C.
- Web Surveys as Part of a Mixed-Mode Strategy for Populations That Cannot Be Contacted by E-Mail; 2003; Schonlau, M., Asch, B. J., Du, C.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- Using pencil and paper, Internet and touch-tone phones for self-administered surveys: does methodology...; 2003; Knapp, H., Kirk, S. A.
- IMRO Online Survey Satisfaction Research: A Pilot Study of Salience-based Respondent Experience Modeling...; 2003; MacElroy, B., Gray, Mi.
- Validations in Web-based Surveys; 2003; Crawford, S. D., Peytchev, A.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.
- Online versus postal data collection methods: an examination of issues and a comparison of results; 2003; Adam, S., McDonald, H.
- Assessing Response Rates And Nonresponse Bias In Web And Paper Surveys; 2003; Sax, L. J., Gilmartin, S. K., Bryant, A. N.
- Asking Comparative Questions: A Comparison Of Three Wording Strategies; 2003; Liu, K.
- It's Only Incidental: Effects of Response Format in Determining Behavioral or Event Occurrence; 2003; Lafond, C. R., Smith, M. R., Behnke, C. S., Thomas, R. K.
- Design implementation of a Multimode Web Survey; 2003; Wine, S. J., Cominole, M. B., Carwile, D. S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E. P., Lindley, A. M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A. G.
- Using Internet-Based Surveys With Physicians, What Works and What Doesn't Work; 2003; Schneiderman, M., Thran, S., Adams, C., Lerner, B.
- Exploring Online Survey Metodologies: Who are the Respondents and How to Get them to respond; 2003; Wolter-Warmerdam, K., Gardinali, A. P., Wong, R.
- Using RGI (Respondent Generated Interval) to gather factual information in a web survey; 2003; Lusinchi, D.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- Survey Administration Effects? A Comparison of Web-Based and Traditional Written Self-Administered Surveys...; 2003; Bandilla, W., Bosnjak, M., Altdorfer, P.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Web Survey Design: Comparing Static and Interactive Survey Instruments; 2003; Nyiri, Z., Clark, L. R.
- Comparing Web-Based Survey Methods with other Approaches: An examination of health knowledge, opinion...; 2003; Greiling, K. A., McCarrier, P. K., Stringer, M. C.
- The role of issue involvement in UK public attitudes to the single European currency; 2003; Roberts, E. C.
- The role of issue involvement in UK public attitudes to the single European currency; 2003; Roberts, E. C.
- Partipation in Online Surveys: Results from a Series of Experiments; 2003; Kiniorski, A. K., R.Smith, M. R.
- Does Order Really Make a Difference? The Impact of Respondent and Question Characteristics on Response...; 2003; O'Neill, G.
- Does Order Really Make a Difference? The Impact of Respondent and Question Characteristics on Response...; 2003; O'Neill, G.
- The Advent of internet surveys for political research: a comparison of telephone and internet surveys...; 2003; Berrens, R. P., Bohara, A. K., Jenkins-Smith, H. C., Silva, C. L., Weimer, D. L.
- The Global Digital Divide: A Sociological Assessment of Trends and Causes; 2003; Drori, G. S., Jang, Y. S.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.